For the past three years, Ariel and Illy have poured their hearts into Urban Brews — building more than just a coffee shop. It’s become a cozy corner of downtown Kingsport where friends gather, stories are shared, and community truly comes alive.

But their story doesn’t stop there.

They’re adding a new chapter — Gettin Cinny With It — a cinnamon roll concept born from love, creativity, and a whole lot of butter and sugar. Every roll is made to remind you of life’s simple joys: warmth, comfort, and connection.

And for those who thought they couldn’t enjoy the sweetness? Illy’s passion for gluten-free baking has changed the game. What started as a personal journey has become something magical — handcrafted, scratch-made gluten-free cookies, rolls, and treats that everyone can fall in love with.